Ever since Coastlands opened on 6 November 1969, the directors have recognised that its’ success depended on the community who shopped there. For that reason, supporting the Kapiti community has always been an important part of the ethos of the business.
Early on, Coastlands sponsored local clubs, groups, schools, charities, community facilities and events, and has continued to contribute for 50 years. Over the past 15 years alone, Coastlands has given $4 million in sponsorship, including significant contributions to Coastlands Aquatic Centre, Coastlands Sports Turf and Pavilion, Kapiti Netball and most recently, the Kapiti Performing Arts Centre.
“As a significant business in Kapiti, we have always felt a strong community connection right from the early days, and are proud of the fact that many of our sponsorships have been in place for many years. As an example, we have been ribbon day sponsors for Kapiti Athletics Club for well over 30 years” says Richard Mansell, Chief Executive of Coastlands.
Mayor Guru recognises the significant contribution Coastlands have made to the community. “Congratulations to Coastlands. Not many businesses in Kapiti can claim half-a-century of not only commercial success but also a solid history of social capital contribution to community wellbeing.
Over the years, they have been significant financial contributors backing a range of facilities including the Coastlands Aquatic Centre, hockey and netball facilities and more recently, the fabulous Kapiti College Performing Arts Centre. Coastlands have also been the go-to sponsors for numerous event organisers, clubs, schools and charities. On behalf of our Kapiti communities, thank you Coastlands.”
Kapiti Coast District Council Parks and Recreation Manager, Alison Law, says “Having Coastlands as the naming rights sponsor of the aquatic centre has been an integral part of the facility being the success that it is. The Coastlands board and management have been extremely supportive over the seven years the facility has been operating.” Since it opened 1,046,858 people have used the pools at the centre.
Kapiti College is the most recent recipient of $500,000 sponsorship for the Coastlands Theatre at the Kapiti Performing Arts Centre. Kapiti College Board of Trustees Chair, Cas Carter says Coastlands has always led the way in businesses supporting the community in Kapiti.
“The early support of Coastlands was fundamental to bringing the Kapiti Performing Arts Centre to life. They have continually demonstrated how they understand the importance of developing our community and playing to our strengths – arts is certainly one of those. We are so grateful to Coastlands in playing a key role in creating this flagship centre that will be a place to grow and celebrate the arts.”