Wednesday 1 November 2017 – For a decade or more the young people of Kapiti have been making their presence felt on the New Zealand music scene, winning and placing regularly in youth and school music competitions and going on to form commercially successful bands.
With this wealth of local talent in mind, 6 years ago Coastlands with their local advertising agency Luvly commissioned 2 talented young musicians, Kapiti College students Shaan and Tyaan Singh, to write and perform a jingle for Coastlands, under the guidance of a professional music producer. Most locals will be familiar with that song, ‘It’s great to be here’.
Now, 6 years on and with a music degree under his belt Shaan Singh has graduated to become producer – guiding Kapiti College Year 12 student Lily Rench to help write and perform a brand new jingle.
“It was a really great experience working with Shaan and we’re both really happy with how it has turned out”, says Lily. “My only nervousness is about hearing myself singing whenever I go to Coastlands. That will be a bit weird.”
Lily is a member of Kapiti College’s Barbershop Chorus, Barbershop Quartet (which won the 2016 national schools competition) and Choir and has been writing original songs for several years. She has another connection to Coastlands, having won the Star Search competition when she was 13 years old.
“It’s a real pleasure for us to be able to support young people in our community in this way”, says Coastlands Marketing & Promotions Manager Nicky Hughes-Richards. “I guess it would be easy to commission a jingle company in Wellington to do it for us, but we think there is something special in keeping it here in our community and it’s clear to everyone that these young people have produced an entirely professional result”.
The new jingle was performed by Lily and Shaan, live, in front of an audience of 400 at Friday night’s Electra Business Awards. It plays on radio from this week.